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IN MOTION

A peek behind the curtain of i29

THE RESEARCH PHASE

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The first weeks of the semester, iNDiViDUALS focusses on broad research of the market to deliver a future proof advice in design, business & development and branding.

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i29 strives to the most sustainable and high quality fabrics for the collection.

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Our fabric & trimmings managers carefully test the different material options. 

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Masterclass on the technical design matters by G-Star's atelier specialist Egbert. 

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FINAL BRIEF PRESENTATION

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After ten weeks of researching and experimenting the possibilities within the men’s suit, iNDiViDUALS achieved their 'final brief' moment.


i29 started a dialogue with this season’s industry partner and now the time has come to translate our research into REALISATION. i29 went ALL OUT in creating two possible scenario’s, which includes the perspectives from all three departments within the company.

In the upcoming weeks i29 will aim to deliver a future proof advice for this collaboration.
i29 is ready to shape the future with knowlegde of the past.

PRODUCTION PHASE

iNDiViDUALS - Production at George Pisa

iNDiViDUALS i29 had the opportunity to produce a part of the collection at the Atelier of George Pisa in Eindhoven. i29 entered the atelier with a fresh mindset and ‘merged’ their thoughts on design with the skilled craftsmen of George Pisa.

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© 2021, George Pisa x iNDiViDUALS
© 2021, George Pisa x iNDiViDUALS

Photography: Miles Delfos Model: Reinder Schmid

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© 2021, George Pisa x iNDiViDUALS
© 2021, George Pisa x iNDiViDUALS

Photography: Miles Delfos Model: Kuda Manhando

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© 2021, George Pisa x iNDiViDUALS
© 2021, George Pisa x iNDiViDUALS

Photography: Miles Delfos Model: Kuda Manhando

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© 2021, George Pisa x iNDiViDUALS
© 2021, George Pisa x iNDiViDUALS

Photography: Miles Delfos Model: Reinder Schmid

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in production

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Using a 3D software like CLO3D helps avoiding unnecessary waste in the early stages of the creative process. The program gives the opportunity to experiment with the fit and play with the construction to investigate the whole spectrum of possibilities before the prototype is physically produced.

i29 scanned fabric samples into a digital program. 

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Take a look behind the scenes of our concept video production

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FINAL EVENT

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‘Collaborating with iNDiViDUALS brought new energy in the company of George Pisa - they succeeded to build a bridge between the heritage of the brand and a bright, dynamic, sustainable future’.

- Jacques Hulsbosch, CEO of George Pisa.

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Since the final event had to become a fully online event, due to the lockdown, i29 chose to create a pre-recorded presentation video, inspired by the Apple product launches.  

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This presentation video was shot in the old building of Tivoli Utrecht. The space has a spacious feel and an atmosphere that matches our concept.

A screen of 2X3 meters was installed by JUR, to screen the presentation made by i29.

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A concept video for George Pisa forms an important part of the presentation. This video shows how George Pisa can reach and inspire the client on an emotional level. The video above is a short edit of the original concept video. 

After the post-production phase, done by Menno Fokma, i29 screened the video to George Pisa during the hybrid final event. All employees of George Pisa were present, curious about i29’s advice. The audience had the chance to take a close look at the designs, reflect on the proposal and ask questions. To conclude the event, i29 handed over the strategic report.