VISION
GEN35 is leaving an impact through the creation of an enduring collective culture that inspires future generations and bridges the past, present, and future of iNDiViDUALS Studio.
MISSION
GEN35 is unveiling the future of museums in 2030 by collaborating with the Rijksmuseum Innovatielab. Inspired by the archives of the Rijksmuseum and iNDiViDUALS Studio, we used artificial intelligence to merge past, present, and future, developing a new fashion language. With this approach, we innovate the design process and inspire a profound sense of belonging through our collective culture.
“A Collective Culture”
Our GEN35 is a collective culture that will connect previous iNDiViDUALS Studio Generations in collaboration with RIJKSMUSEUM INNOVATION LAB — creating an innovative fashion collection that is inclusive, open source, powerful, enduring and impressive.
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