For the past 13 years iNDiViDUALS has operated as a fashion label, creating collections in a 'traditional’ way. 

i27 is reconstructing this and turning the label into a consulting studio. We have a clear vision on what the future will look like, questioning the industry system and paving the way  for ‘i’ of the future.

We don't show pride in showing our faces, as i27 is about the whole and not about our personal identities. We remix our iNDiViDUALS heritage with a scenario of a dystopian future.

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