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Countdown to our final presentation film

iNDiViDUALS is the fashion consultancy studio by AMFI - Amsterdam Fashion Institute.


We are young, creative minds challenging the conventions of the fashion industry. Each season a new formation of AMFI students take over the iNDiViDUALS Studio. 

iNDiViDUALS is the initiative of AMFI - Amsterdam Fashion Institute and the

Amsterdam University of Applied Sciences.

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The staple blazer has arrived at AMFI and iNDiViDUALS is pioneering rental to bring it to your closet. 


Are you ready to follow the rental cycle and change your perspective on ownership?  

“Join our travels and pass on the legacy.”

Look through a kaleidoscope of colour with Generation 31.

How can the fundamental act of ownership redefine the fashion industry? 

Generation 31 has been working on a series of written pieces to answer this question. 


Follow the journey and witness perspective transformation.