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iNDiViDUALS Studio is the AMFI – AmsterdamFashion Institute – brand established in 2006.


Each semester a collective of 3rd and 4th year Design, Business & Development and Branding students combine their skills in a reality education program. Providing a creative framework that encourages dialogues, iNDiViDUALS seeks to challenge and question the status quo across the interconnected world of fashion, creating space for future innovation.


iNDiViDUALS is an initiative of AMFI – Amsterdam Fashion Institute and the Amsterdam University of Applied Sciences.

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