iNDiViDUALS is an in-house fashion studio by AMFI – Amsterdam Fashion Institute established in 2006. The studio is a collective of creative minds changing every season. iNDiViDUALS consults industry companies throughout all parts of their fashion businesses. This creates a continuing narrative, responding to the evolving zeitgeist. All tasks and responsibilities are run by Design, Management, and Branding students. Fusing these three departments makes for the successful formula that is iNDiViDUALS.

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iNDiViDUALS is an initiative of AMFI - Amsterdam Fashion Institute and the Amsterdam University of Applied Sciences.