FUTURE FUSION

How can the fundamental act of ownership redefine the fashion industry? Future Fusion is a Presentation Film by iNDiViDUALS Generation 31, which immerses the industry into the topic of rethinking ownership for a progressively sustainable future. The current relationship between industry and consumer has resulted in a fast-paced and continuous stream of overproduction. As a result, ownership has been devalued dramatically as we have become used to owning a huge mass of meaningless material goods. By breaking down the traditional perception of owning fashion is open to complete innovation.

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PHASE 1

Our point of departure, phase 1,  is the physical looks. One’s point of view is tainted by the lens they look through. This is a metaphor we’ve brought to life using anaglyphs - a form of colour illusion and a tool we’ve used to demonstrate perspective transformation. From this point, we begin rethinking ownership for the future.

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PHASE 2

Here we see metamorphosis in action as technology mimics our spectacular world. These tangible garments are now reflected virtually, as a seamless collection of pixels. 

The digital twins reflect the design possibilities of our physical reality and provide the opportunity to elevate traditional design methods.

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“Rethink the way you create, digital fashion is opening a door to a world where the possibilities of creation are endless.”
Marjolijn Bertens, 3D Brander

PHASE 3

Digital design gives access to opportunities that simply remain out of reach in the real world. With this advancement, we unlock endless identity creation; buildable designs that bring transcendence to the world of fashion.  Our representation of this comes in the form of 8 more unique digital designs.

“An NFT is the digital version of the plastic-wrapped sneaker that sits with pride on the shelf.”
Alice Simpson, Copywriter

PHASE 4

Our next and final phase reveals intangible ownership in its most modern form - the NFT. Our handcrafted physical garments from the first phase have soared to reach This refreshed point of realisation. Design elements from each of our 8 physical designs come together in one completely unique digital artwork.

Four Phases, One Boundary, and a Letter to the Future

Dear future fashion pioneer…

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