We see the untapped beauty of in the natural aging process of garments. Unlike the fast fashion industry we do not look at garments as disposable products. We believe that through every wrinkle, stain and hole a garment tells a story. This is what makes garments more valuable to us.
MISSION
Our mission is to spark a refreshed perspective by designing for time instead of against it. We accommodate the ageing process by focusing on durability, adjustability, evolvability and the 3D realm. We encourage the industry to rethink the value of ageing garments and we strive to curb overconsumption.
TIME IT'S ABOUT TIME IT'S ABOUT TIME
VISION
IT'S ABOUT
We design for time instead of against it. By keeping in mind how a garment will age and change over time and combining that with innovative designs, we increase the longevity of our garments. We highlight the beauty of ageing by using our natural dye and tie techniques that reveal their depth when aged. In addition to that, we use 3D programs to show the digital interpretation of our aged garments.