GEN 34
Focusing on optimism and community, GEN34 aims to use fashion as a tool for sparking new conversations, cultivating connections, and challenging the status quo. In collaboration with New Optimist, we strive to unapologetically encourage new dialogues and be a positive force in the industry. Connections are the fabric that weaves us together in the fashion industry; from the threads in our garments to the communities that create them to the local consumers who purchase them, and we believe in embracing this unity and using it as a force for positive change. We are GEN34–a community of students, creatives, and optimists that believe in connecting people through fashion.
CONNECTION THE EVERYDAY BOLD RE-THINKING CONNECTION THE EVERYDAY
CONNECTION THE EVERYDAY BOLD RE-THINKING CONNECTION THE EVERYDAY
OUR CORE VALUES
Connection:
Defined as re-establishing a connection that has been lost or weakened over time, iNDiViDUALS values bridging the gaps between ourselves, each other, and our environment. In the context of fashion, re-connection not only involves becoming more aware of the environmental impact of our consumption choices, but also involves reconnecting with each other and our fashion motivations. iNDiViDUALS sees the value in creating connections between people and our surroundings.
The Everyday:
We value the Everyday. The reusable. The versatile. We believe maintaining timeless and well-made garments can overall reduce the need for excessive consumption and promote a more minimalist and conscious approach to fashion.
By investing in high-quality everyday wear garments, we can create a wardrobe that is functional, stylish, and long-lasting. The concept of everyday wear aligns with our belief that we must be more mindful and responsible in our approach to fashion.
Bold Re-Thinking:
iNDiViDUALS has always strived to challenge the status quo and GEN34 is no different. By re-thinking, we aim to critically examine existing fashion ideas and practices with the goal of developing unconventional and transformative solutions. We want to rethink, reapproach, and reconsider boldly. In doing so, we want to disrupt what is considered the norm and embrace a new way of thinking. Making a fashion statement that really matters.