iNDiViDUALS is a consultancy studio by AMFI - Amsterdam Fashion Institute established in 2006.
Each semester a collective of Design, Management & Branding students combine their skills in a reality school program. Together iNDiViDUALS aspires to generate positive change within the fashion industry.
iNDiViDUALS began as an in-house fashion label. The label was mostly focussed on creating a collection and communicating this with the outside world by hosting a fashion event. As a brand responding to the evolving zeitgeist iNDiViDUALS decided it was time for a change.
‘From an industry perspective to a perspective on the industry’, became the new slogan of iNDiViDUALS. Today iNDiViDUALS is questioning, exploring and challenging current industry standards.
The studio strives to develop new takes on what the fashion industry could be.