iNDiViDUALS (est. 2006) is a premium, Dutch womenswear brand initiated by AMFI – Amsterdam Fashion Institute. A platform for fashion creativity, iNDiViDUALS is a combination of third and fourth year students primed to experience real-time fashion industry demands. The course provides students with unmatched experience for future endeavours post-graduation.
The brand is a collective of creative minds changing with every season. This creates a continuing narrative, responding to the evolving zeitgeist. All tasks and responsibilities are run by Design, Management and Branding departments. Fusing these three departments makes for the successful formula that is iNDiViDUALS.
iNDiViDUALS aims to achieve a balance between being creative and commercially appealing. The ability to combine creative freedom with a focus on sustainability and economic value is of utmost importance with every passing season.