INDIVIDUALS is the AMFI-Amsterdam Fashion Institute owned fashion brand that is designed, produced and marketed by young creatives of this integrated fashion college. Each generation translate their diverse, academic view on fashion into design, branding and production, each in their personal handwriting.
The cooperation between the three core fashion disciplines [design, management and branding] is the platform on which the young creatives present their creativity and develop their individuality into professionalism.
This AMFI 'reality school' is managed and guided by experts from the fashion industry. This is an initiative of Nannet van der Kleijn and Hogeschool van Amsterdam.